The aim is to adopt open innovation practices and processes in order to highlight how digital technologies can contribute to society resulting in a significant impact. Open innovation mainly includes activities that ensure the sustainability of society but also those that are needed for enlargement, escalation and dissemination and diffusion in larger populations. These include designing business models that focus on providing incentives and means for people to mobilize and engage actively in innovative activities. This approach, which encourages a massive, bottom-up and open social innovation, contributes to the rapid achievement of social impact and long-term sustainability.